(Updated 18th May 2018)

PFK Ling Ltd comply with the requirements set down by the General Data Protection Regulation (GDPR) in handling, managing and using Data.

GDPR is an EU law that gives individuals protection and privacy within the European Union. Individuals have the right to control and understand how their Data is used and managed by Companies.

PFK Ling Limited is registered on the Data Protection Register at the Information Commissioners Office (ICO) - Registration Number Z7033082

For futher information you can contact The Data Controller, PFK Ling Ltd, Mendham Lane, Harleston, Norfolk, IP20 9DW, UK

What Data do we Collect?

When you make purchases from us (over the phone, via our catalogue order forms, or through our Websites) , we may collect the following personal data about you:

your name, age and gender;
your billing and delivery postal addresses, phone (including mobile phone) and e-mail details;
where you have registered with us, your user name and password;
your communication and shopping preferences;
your browsing and shopping activities;
your date of birth;
your location;
where you place an order with us, your payment card details, working with a PCI compliant partner

How we use your Data

to maintain your account; to provide our goods and services to you and for associated purposes, including verifying your identity;
to contact you (via post and / or e-mail) and with your consent about promotional offers and products and services which we think may interest you
to provide you with website content which is tailored to your individual tastes;
for customer satisfaction and market research activities;
for crime, fraud prevention and related purposes
We also process your payment card details for website purchases and, in certain instances, disclose your personal data to third party credit reference agencies for credit check purposes.
If you provide us with an email address at the point of placing your order or thereafter then you agree to receive promotional emails from us. However, if you would prefer not to receive catalogues and/or emails from us then please email us via our 'contact us' page, or by calling us on 01379 851 080.

PFK Ling Ltd may disclose your telephone number and email address to carriers such as Parcelforce and UPS so they may contact you to successfully deliver your order. They will not use your contact details for anything else.

By purchasing from us, you agree that we may use personal information provided by you in order to conduct appropriate anti-fraud checks. Personal information that you provide may be disclosed to a credit reference or fraud prevention agency, who may keep a record of that information.

We will never ask for personal details via email. If you receive an unsolicited email asking you for your login details then please contact our customer service team immediately.

Feedback and Reviews

Feefo Independant Reviews

If you have supplied us with an email address prior to or at the point of placing an order with us then your email address will be shared with our feedback partners Feefo. Feefo will send you an email invitation 7 days after we have despatched your order welcoming you to leave feedback about your purchase. Independent unbiased reviews enable customers to make an informed choice about buying a product or using a Company. There is an opt-out facility within the email that Feefo will send to you if you would rather not receive emails from them.

Google Trusted Stores

After successfully completing the checkout and placing an order, you will have the option to opt in to Google Trusted Stores - Google Trusted stores allows customers to leave genuine reviews and feedback on the service and products received. Customer also benefit from up to £1000 in purchase protection backed by Google. Only Qualified Merchants can display the Trusted Stores badge on their website.


What are Cookies?
Cookies are text files which are typically stored on your computer by your web browser.
The purpose of cookies is to store settings and information for webpages that you have accessed.
Cookies are not computer programs and can't read other information saved on your hard drive.
They cannot be used to disseminate viruses.

What about the law?
In line with the EU Directive regarding cookies, PFK Ling Ltd must inform our customers that we use cookies on our website.
By using the websites belonging to PFK Ling Ltd, our customers accept that cookies will be used.

Where can I get more information?
Should you require any more information regarding cookies, please see the following links -

How do I turn Cookies off (Opt out)?
If you have concerns about cookies, you can easily disable cookies in your web browser by using the help feature provided by your web browser and this should provide you with information on how to turn off cookies.

Alternatively, please visit this web page and follow the instructions for the web browser you are using.

Please note - Should you disable cookies the websites may not function as intended and you may encounter problems shopping.

What Cookies do we use?

Session Cookie

Our website uses session cookies to allow customers to move from one part of the site to another and a menu id cookie so that we can present the correct menu banners to our customers.

Marketing Cookies

We also use cookies to track visitors' interest in our products.
We may use this to understand what most appeals to our customers so we can make our offers as appropriate as possible.
We also use this data to create personal product recommendations on our website and our marketing emails.

Third Party Cookies

We may use third party cookies to track how users navigate our website and offer relevant online marketing through Social Media and other Shopping Channels. Third party cookies are managed by your browser.
We don't control the settings of these cookies, so you'll need to check with third-party websites for more information about their cookies and how to manage them.



In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.


For further information about shopping with PFK Ling Ltd please read our Terms and Conditions.